Benchmarking and Optimization of Fulfillment Conditions in E-Commerce
Network Optimization
Creating efficient distribution networks
In today's globally networked economy, the efficiency of distribution networks is crucial to a company's success. The structure of the distribution network determines the logistical efficiency and the level of service. The choice of the type, number and regional location of logistics centres has far-reaching effects on transport and storage costs as well as on a company's ability to serve its customers effectively.
When designing an optimal network, numerous factors must be taken into account – from the existing warehouse locations (brownfield) to the regional labour cost levels and the specific operational requirements for new warehouse locations (greenfield).
More planning and investment security
In addition to distribution optimization in logistics, Metroplan also includes route optimization, dynamic route planning, inventory and warehouse optimization and last mile optimization. In logistics, Metroplan is one of the pioneers of innovative strategic distribution optimization. To this end, we record the supply chain in a computer-aided model and optimize the efficiency and future-proofing of this digital twin in order to establish planning and investment security before the first real adjustments are made to the distribution network.
The Metroplan approach for your network optimization
1. Data-based analysis and benchmarking
We start with a thorough analysis of existing logistics data and a benchmarking process to understand current performance and identify initial optimization potential. This first phase is crucial in order to obtain a clear picture of the supply areas, order and production structures.
In the world of logistics and distribution, data is the backbone of all strategic and operational decisions. However, companies are often faced with the challenge that their existing data is incomplete, outdated or inaccurate. This is where Metroplan comes in.
2. Completion of missing data
Extensive experience and reference projects enable us to supplement missing data with proven estimation methods and benchmarking data. Even if not all information is available, the distribution network can be analyzed holistically. Decisions can then be made more transparently and on a more solid basis.
3. Checking the data for logistical plausibility
In addition, our experts check the existing data for logistical plausibility. They analyze them for possible inconsistencies and anomalies and adjust them if necessary in order to achieve the most realistic representation of the logistics network possible. This thorough data review minimizes risks and improves the effectiveness of our optimization measures.
4. Operations research procedure
We use advanced operations research methods to optimize transport costs, inventories and service levels. These analytical models allow us to precisely determine the total costs for each network alternative and provide a solid basis for decision-making regarding site selection and optimization.
5. Interactive derivation of scenarios: a collaborative process
The active involvement of the customer is crucial to the success of network optimization. By combining Metroplan's expertise in logistics with the customer's detailed knowledge of their business, scenarios can be jointly developed that are realistic, feasible and optimally aligned with the company's goals. This process not only promotes understanding and acceptance of the solutions on the customer side, but also ensures that the specific challenges and opportunities of the respective company are taken into account.
6. Software-supported optimization
Selecting the right software tools is crucial for the successful implementation of our strategies. Depending on the specific context and requirements of the project, we select the most suitable tools and, if necessary, develop special solutions to maximize the efficiency and effectiveness of the distribution networks. In addition to the basic functions of the software, such as calculation of the centre of gravity (CoG), non-linear cost functions, route planning and route optimization, Metroplan focuses on criteria such as comprehensibility of the results, graphical processing and interactive modelling.
Your customer benefits through network optimization
- Cost- and service-optimized transport networks: By using software simulations (Digital Twin), we can analyze alternative distribution strategies in detail and evaluate their effectiveness.
Differentiated location decisions: The detailed cost analysis for warehouse locations enables companies to make well-founded decisions about the location and technical equipment of future sites.
- Long-term strategic planning: Our optimization is geared towards creating a solid planning basis for the development and expansion of logistics locations.
- Robustness to change: Sensitivity analyzes allow us to assess the influence of variable factors on the distribution network and ensure its stability.
- Sustainable logistics networks: These are characterised by emission reduction, energy efficiency, recycling, green supply chains and social responsibility.
Trust through projects
Our success stories

Strategic Alignment and Planning of a New Central Warehouse
Conclusion
Metroplan offers a unique combination of deep analytical expertise and practical experience in strategic distribution optimization. With a data-driven, software-supported approach and a comprehensive understanding of the complexity of modern distribution networks, we support your company in sustainably improving its logistics performance and positioning itself successfully in a highly competitive environment.
Enquire about Network Optimization

Dr. Thomas Mielke
Managing Partner

Friedrich-Wilhelm Düsing
Managing Partner

Holger Lorenzen
Managing Partner
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