Development of a new e-commerce strategy


Branche

Manufacturing

Company size

about 9,000 employees

Project duration

6 months

Hamburg

Customer

Our customer is a leading supplier of forklifts, trucks and tractors as well as state-of-the-art intralogistics systems. The company meets the requirements of small, medium and large companies with quality, reliability and innovative technology.

Services

Metroplan accompanied the customer in the development of a digitisation strategy with a focus on e-commerce:

  • Support in the development of a digitisation strategy with a focus on e-commerce
  • Development of a very innovative concept for market segmentation and customer-specific addressing of e-commerce services
  • Implementation of individual pilot projects and evaluation of customer acceptance
  • Definition of the findings for the own use of the potentials with the help of an own eProcurement system
  • Support in selecting IT service providers, negotiating conditions and concluding contracts